One word, syndication. I'm serious, whatever you write on your blog as an article should be syndicated to every social media platform on this god given earth.
Facebook Business Page – In your applications area, search for the “Social RSS” application and get it set up to publish your content to your Facebook page wall automatically.
LinkedIn Personal Profiles – Look for “Blog Link” or “WordPress” in the applications section on your profile page and set it up to auto-post your content to your LinkedIn profile. Don’t forget to tell all of your employees to do this too. If you have a lot of employees, the increase in your potential reach could be gigantic.
Plaxo – Although not as popular, Plaxo is another great business networking site that makes it really easy to “add a feed” and plug in your blog content automatically.
Bing Community Sites – If any of your fishing holes are built on the Ning platform, you can plug in your feed using the “Add RSS” widget included on your profile page.
Other Social Networking Sites – There are many other social sites that allow you to plug in your blog’s RSS feed. Scour your sites for this option.